March 18, 2015

This year’s BRITISH SPORTS BOOK AWARDS will have a headline sponsor for the first time, as Cross, the major manufacturer of fine writing instruments and personal accessories, announce their support for the 2015 Awards.

Now in its 13th year the CROSS BRITISH SPORTS BOOK AWARDS celebrate the very best in sports writing and publishing, with prizes for Autobiography of the Year, Biography of the Year, and individual prizes for Books of the Year in the fields of Football, Cricket, Rugby and Horse Racing.

New for 2015 is an individual award for Cycling, recognising the enormous rise of sports writing in this area. Prizes for Best Illustrated Sports Book and Best New Writer will also be awarded.
As in previous years there will be awards for Sports Book Retailer of the Year and for Publicity Campaign of the Year.

The prestigious awards ceremony will take place at Lord’s Cricket Ground on 3rd June, hosted by Jonathan Agnew. Among the judges are Michael Parkinson, Gaby Logan, Brian Moore, Lawrence Dallaglio, Andrew Strauss, Clare Tomlinson and Bob Willis.

The title sponsorship will see the introduction of a new composite logo, which will be included on all collateral including stickers on the shortlisted and winning books in all categories. A series of retail competitions will be run, giving members of the public an opportunity to win Cross gifts, signed editions of winning books and an opportunity to visit Lords Cricket Ground.

Cross products are sold to consumers through department, stationery and pen specialist stores worldwide and to the business gift market via a network of companies specialising in recognition programs. Cross will be presenting winners in each category with an engraved pen.

David Willis, Chairman, Cross British Sports Book Awards, comments; “Cross are exactly the partner we have been looking for; a well-established business, highly regarded around the world and keen to make further progress in the UK. The support we receive from Cross will enable us to invest in the Awards, in their presentation and publicity and the association with pens and fine writing instruments will add to the relevance and glamour of our awards evening. Everybody who has worked alongside the British Sports Book Awards over many years is very excited about  this new development. The sponsorship of the prestigious Sports Autobiography Award, chosen each year by a panel of high profile sporting journalists and celebrity writers, will be included in the Cross partnership.”

Nicola Shepherd, ‎Director of Trade/Shopper Marketing at A.T. Cross Company, said; “There is a superb synergy between our high quality pens and the British Sports Book Awards. At Cross, we understand the joy that writers and readers experience when significant moments and high achievement are brought to life by committing them to paper. We believe in the pursuit of greatness, and are delighted to be associated with outstanding sports writing which showcases and celebrates the stories of the past year.”

The Cross headline sponsorship was brokered by brandsmeetbrand.

For PR and press enquiries relating to the CROSS BRITISH SPORTS BOOK AWARDS please contact:
Jane Beaton, Kew Publicity T: 07802 433471 | E: