Tim Percival draws on the personal experiences of some of the world’s most respected sports coaches and leaders to offer a unique insight into how they successfully navigate the media. Packed with revealing anecdotes, thoughtful analysis and practical advice, the author explores the crucial aspects of dealing with the media in its increasingly numerous forms.
Tim Percival is the Communications Lead for the England Rugby team. He has held senior communications and marketing roles across professional sport, including with The British & Irish Lions and Northampton Saints.
