Telegraph Sports Book Awards winners to be announced virtually on July 15th!

May 27, 2020

The Sports Book Awards confirm new schedule for 2020 campaign, with online winners announcement to replace the traditional celebration at Lords Cricket Ground!

The Directors of The Telegraph Sports Book Awards recently made the difficult decision to replace the delayed September winners’ event with an online winners’ announcement on July 15th. In what is an incredibly difficult time for everyone, we have adjusted this years campaign to ensure all interested parties continue to benefit from the association!

As the easing of restrictions on staging live events appears someway off, we feel that a focused campaign for the shortlisted books followed by a digital announcement will secure excellent opportunities for exposure, driving sales at a time when reading about sports and our sport stars is a central focus for all sports fans. With retailers set to re-open from June 15th, we will announce all our shortlists on June 17th, a few days ahead of Father’s Day!

We will be sending out a note to all shortlisted publishers in the next couple of days with further information about the promotional campaign and all logistical requirements.

We have announced the shortlist for the Autobiography of the Year awards today to kick-start the campaign ahead of revealing all remaining categories on June 17th. Only a couple of hours into the announcement, the awards has secured a promotional slot on BBC Breakfast, in addition to a feature piece in The Telegraph, coverage on Sky Sports & and extensive social media engagement from our most-loved sports stars.