WINNERS 2025

Illustrated Book of the Year

One Shilling

by Matthew Caldwell & Alan Dein

One Shilling explores how a new generation created extraordinary visual identities for the trusty matchday programme. The book compiles stunning examples, and tells the stories of those previously unheralded artists, in particular John Elvin, considered the greatest football programme designer ever.

One Shilling by Matthew Caldwell & Alan Dein
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