Official Headline Partner

“We don’t just dress sporting legends – as genuine sports fans, we’re thrilled to sponsor awards that champion people at the top of their game.”

- Charles Tyrwhitt CMO, Joe Irons

Some people follow one sport, but at Tyrwhitt, we love them all – and we’re in awe of the talent, hard work and dedication it takes to succeed in every aspect. Playing, managing, presenting, commentating – you might be able to tell from our ambassadors and partnerships that we can’t get enough!

In case you don’t know, we’re hugely proud to be partnered with giants like England Rugby (our fourth year and counting!), Fulham FC, New York Jets, and most recently, the New York Yankees. We’ve even got official England Rugby and New York Jets collections, so you can show your support around the clock in the smartest fan gear out there. We’re also lucky enough to have some very talented ambassadors on our roster – think Matt Dawson, Joe Root, Jos Buttler and Marcus Smith. What’s more – when these guys wear Tyrwhitt, they wear it well!

So why do we treasure our sports partnerships so much? Just like a sharp performance on the pitch, we believe looking good off-duty is just as important. Helping men to look good and feel good is at the heart of what we do, and achieving that goal requires teamwork, commitment and honing our craft – qualities just as applicable to Tyrwhitt as a business as they are to a team in any sport. 

With that in mind, it’s a real honour to sponsor the 22nd Sports Book Awards. The stories that these sportspeople have to tell are an inspiration to every fan, and we couldn’t be more excited to celebrate some sporting excellence! 

Association Partner
Charity Partner
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